Welcome to i3

Information, Imagination, Insights

i3 works with multinational corporations, government agencies, and not-for-profit organisations, helping them to utilise information to realise significant value, increase productivity and achieve business outcomes

Matt O’Mara, the founder of i3 is an international speaker, facilitator and strategist, sought out for his unique insights and pragmatic approach to utilising information and technology to solve problems, realise opportunities and create new insights.

Matt was the first New Zealander to be awarded the J. Eddis Linton Information Proficiency Outstanding Individual Award from the Association of Records and Information Management Professionals Australasia for excellence in information management.




i3 offers a wide range of services, from strategic development, advice and consulting through to workshops and training. We offer tailored i3 development training and implementation for organisations who would like to learn about the power of the i3 paradigm and want to put it into action with tangible results.

Consulting Services

Business analysis

Certification and Accreditation


Information management

Programme and Project Management

Protective Security Requirements (Consulting & Implementation)

Records management (Taxonomy development, retention & disposal schedules, Public Records Act compliance reviews)

Strategic Development (Information Services Strategic Plans, Business Intelligence Strategies, Information Management Strategies, Knowledge Management Strategies & Frameworks)

Virtual CIO

Presenting & Master of Ceremonies

Training & Development

Career Development & Coaching

Curriculum vitae (creation & review)

Interview preparation

Instructional design (course development & review)

Workshops and training include:

  • Developing an Information Management Strategy

  • Developing a Business Intelligence Strategy

  • Protective Security Requirements (Introductory and Intermediate courses as well as tailored courses for Boards and Senior Leadership Teams)

  • Secrets of the Knockout Public Speaker




i3 Stories

Below are some great stories of how i3 thinking is empowering people and organisations like never before, transforming how we live, work and play.

These stories are provided to stimulate your own thinking in applying the i3 paradigm in your organisation or business and also demonstrate the centrality of information in all facets of our lives.

They also provide a preview of some key i3 constructs such as dark spots, invisible information and information forms.

The traditional construct we have about information changes dramatically in the i3 paradigm, which considers information to take almost a limitless number of forms (many of which are still to be discovered). The power of this thinking is that we can use information for virtually any purpose and it becomes an ‘agent of action’.


Contact i3

To book a workshop or make an enquiry regarding one of our services please use the form below:

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